Changing a raw product into a more useful form (e.g., turning milk into cheese) to increase shelf-life, prevent spoilage, and achieve a higher income for the farmer. Functions of Agricultural Marketing The marketing chain involves several critical services:

The activities used to communicate the product’s merits and persuade target customers to buy it.

Opportunities (External): Favorable market shifts, such as rising consumer demand for organic food or new export agreements.

To successfully market agricultural goods, farmers must operate like entrepreneurs and build comprehensive business plans. The Concept of Agribusiness