Rokeach M. -1973-. The Nature Of Human Values. New York //top\\ Free Press -

The Architecture of Human Belief: A Review of Milton Rokeach’s The Nature of Human Values (1973)

"A value is an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence." The Architecture of Human Belief: A Review of

The most profound contribution of the 1973 text is the formal split of human value systems into two distinct, interconnected categories: representing preferred modes of conduct

Rokeach's work was ambitious. He sought to bridge personality, behavioral, and cognitive theories of change to examine how values operate, can be measured, and evolve over time. The book's scope is reflected in its structure, which moves from theoretical foundations to empirical applications, covering: are equally systematic:

Individuals rank values in order of importance, creating a stable system of priorities. Functional Purpose:

These represent desirable end-states of existence. They are the ultimate goals a person strives to achieve in their lifetime. Examples from Rokeach's survey include "a world at peace," "happiness," "self-respect," and "true friendship". B. Instrumental Values (Means-Values)

The instrumental values, representing preferred modes of conduct, are equally systematic: