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Content that looks good is highly shareable. Girls bond over shared aesthetics, saving clips to digital boards or sending them to friends to express a specific "vibe."

With few exceptions, girls on film are still eye candy, study shows

The landscape of digital media has undergone a massive paradigm shift. What once lived exclusively on premium television networks has migrated to highly agile, visually dominated social platforms. At the center of this evolution is a prominent aesthetic and content classification known broadly across social media and promotional spaces as .