A weekly web-series produced by ADO Maroc where local influencers take over the ADO Instagram account to showcase "a day in the life" in Rabat. Past episodes include sunrise running at Tour Hassan and late-night recording sessions at Studio Hiba .
3. The Pillars of Media and Entertainment Production in Rabat
Morocco’s capital city, Rabat, is experiencing a profound cultural shift driven by its youngest demographic. At the heart of this transformation is the concept of "Ado Maroc" (Moroccan adolescents)—a tech-savvy, culturally fluid generation that is reshaping the nation's entertainment and media landscape. No longer passive consumers, these youth are active creators, demanding content that mirrors their dual identity: deeply rooted in Moroccan tradition, yet completely globalized. The Rise of Ado Maroc: A Cultural Profile