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The book is famous for its acronym, which outlines the four foundations of professional-looking layouts:
: Avoid the "amateur trap" of centering everything by default. Instead, commit to a strong left-aligned or right-aligned layout to create sharp, invisible vertical lines that guide the eye. 4. Proximity
Organize information intuitively. Proper proximity reduces visual clutter and immediately informs the reader which pieces of information belong together (e.g., keeping a photo caption tightly aligned beneath its respective image). Mastering Typography