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: Consumers increasingly favor social media as a primary source of high-value entertainment, often rating it higher than traditional outlets.
Modern viewers don't just want to watch what is recommended by an algorithm; they want to find the content that feels exclusive. In the entertainment industry, this is known as "scarcity marketing." Even if a video is digital and could theoretically be copied infinite times, the perception of it being rare or hard to find increases its value to the consumer.