Simultaneously, there is a global resurgence of interest in . What was once an ancestral way of living is now a multi-billion dollar wellness industry, as both Indians and the world look toward holistic health to combat modern stress. Conclusion
Millions of non-resident Indians (NRIs) utilize lifestyle content to stay connected to their roots and pass traditions down to their children.
Several factors explain why this niche attracts millions of viewers outside of the Indian subcontinent.
