To understand what makes a video go viral in Indonesia, one must understand the specific genres that resonate most with the public. 1. The Horror Phenomenon (Horor)
Below him are the gaming streamers (Jess No Limit, Windah Basudara) who scream in Bahasa Gaul (slang) while playing Mobile Legends , and the mukbang eaters (Ria Ricis) who consume mountains of nasi goreng and sambal while gossiping for three hours.