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Abstract This paper examines the viral "Aubree Valentine Challenge" (also referred to as the "Fail Missax" trend), a social media phenomenon that spread rapidly across platforms like TikTok and Instagram. While the exact origins of the challenge remain murky, its proliferation reflects broader patterns of digital virality, peer-driven participation, and the intersection of attention-seeking behavior with risk. The paper analyzes the challenge’s structure, participant motivations, potential harms, and its implications for youth culture in the attention economy. It concludes with recommendations for safer online engagement and platform accountability.
