She also launched a successful collaboration with Crep Protect (sneaker care) and Fanatics (sports apparel). By tying herself to sneaker culture and sportswear, she has further distanced herself from adult entertainment and attached herself to the booming "hypebeast" economy. When she posts a picture wearing a rare pair of Air Jordans, she is signaling to a new audience: "I am a collector, a fan, a consumer—not a product."

A deeper analysis of how impact real-world celebrity status.