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Suby argues that most businesses are failing because they are too polite with their marketing. They don't educate their customers, they don't create enough urgency, and they don't demand the sale.
For high-ticket services, Suby advises against trying to close sales via automated checkout links. Instead, drive traffic to a phone call. sell like crazy sabri suby free pdf upd
The book focuses on an 8-phase "Selling System" used to generate over $1.33 billion in sales. Major concepts include: Go to product viewer dialog for this item. Sell Like Crazy Suby argues that most businesses are failing because