: Consumers feel a stronger personal connection to social media creators than to traditional TV actors. This trust has turned platforms into major commerce hubs, with over 50% of consumers buying directly from social feeds. 3. AI and the Attention Economy
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The way we engage with content is shifting from passive watching to active participation. Interactive Storytelling : Consumers feel a stronger personal connection to
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The "cinema in your hand." Offline downloads have made planes and subways into private screening rooms. The rise of "mobile-first" movies (shot in vertical aspect ratio) is a direct response to how we hold our phones.