: Unlike many of her contemporaries, Kajol took on unconventional roles, such as the psychopathic killer in Gupt (1997) or the dual roles of strength and sensitivity in Dushman (1998).
Kajol's influence on popular media can also be seen in her association with various brands and endorsement deals. She has been the face of several commercials and advertisements, promoting products ranging from beauty and wellness to consumer goods. Her credibility and appeal have made her a sought-after celebrity endorser. : Unlike many of her contemporaries, Kajol took