Music remains a massive driver of hype for Malayalam films. The first single from Patriot , a romantic track titled "Kattu Thottappol" featuring Kunchacko Boban and Darshana Rajendran, premiered exclusively on composer Sushin Shyam’s YouTube channel to rapturous applause. Similarly, the song "Apna Friday Aayega" from the film Mollywood Times crossed over 3 million views on YouTube in just a single day, showcasing the sheer power of viral music marketing.