Interview With A Milkman -1996- -2021- Direct

Diversification. If you only sold milk, you went bankrupt. We became a mobile grocery store. I started delivering bread, eggs, potatoes, fruit juices, and even Christmas hampers.

Looking back over 25 years on the road, what is the biggest lesson you’ve learned? Interview With A Milkman -1996- -2021-

"Sustainability and nostalgia. In '96, glass was 'old fashioned.' In 2021, glass is 'eco-friendly plastic-free living.' I’m delivering oat milk and artisanal sourdough alongside the whole milk now. We went from being a relic of the past to the premium future of grocery shopping. I'm busier now than I was thirty years ago." The Comparison: Then vs. Now Vehicle Diesel-chugging crate truck Silent Electric Vehicle (EV) Ordering A note left in an empty bottle Smartphone App / Subscription The "Enemy" Emerging Supermarkets Global Supply Chain Delays Key Product Standard Whole/2% Milk Organic, A2, and Plant-Based Milks Communication A quick wave at dawn "Your delivery has arrived" Push Notification Diversification

The journey of the milkman from 1996 to 2021 is a testament to the resilience of localized, personalized service. While the traditional model nearly disappeared, it adapted to modern consumer demands, leveraged technological advancements, and embraced the modern focus on sustainability. Today's dairy delivery services perfectly marry the romantic nostalgia of the glass bottle clinking on a quiet front porch with the hyper-connected, convenient, and eco-conscious demands of the modern era. I started delivering bread, eggs, potatoes, fruit juices,

(Laughs) I’ve never been happier to be completely wrong. Around 2005, things started to pivot. People got tired of processed food. They wanted to know where their milk came from, what the cows ate, and who processed it. Then the pandemic hit in 2020, and the whole world turned upside down.