Young Indonesians are romanticizing the 1980s and 1990s pop culture of their own country. This manifests in the revival of classic Indonesian pop music (City Pop), vintage aesthetic photo filters, and retro typography in graphic design.
Foodie culture is also on the rise, with Indonesian youth embracing traditional cuisine, as well as international flavors. Social media platforms like Instagram have created a culture of food sharing, with many young people documenting their culinary adventures and sharing recommendations with friends. Young Indonesians are romanticizing the 1980s and 1990s
Platforms like TikTok (specifically TikTok Shop/Tokopedia) and Instagram have birthed a massive creator economy. Indonesian youth are highly visual and interactive, turning creative hobbies into full-time content creation careers. vintage aesthetic photo filters