Men were booked in five-minute slots, later reduced to two minutes as the day progressed.

Like many viral stories, the scandal sparked extensive media coverage, bringing into question the role of mainstream media in amplifying such events. Post-Record Life: A Sudden Change

In late 2024, OnlyFans creator Lily Phillips decided to pursue what she called a personal "fantasy". She organized an event in an Airbnb where she would sleep with 100 men within a single day to generate exclusive content for her platform. To document the process, she allowed a fly-on-the-wall film crew led by popular YouTuber Josh Pieters to capture the behind-the-scenes reality.

In follow-up posts, Phillips defended her decision, calling it a “consensual experiment in endurance and content creation.” She claimed the event was fully planned with safety measures and that she does not regret it, though she admitted she would not repeat it. “I wanted to see if I could do it. Now I know. I’m taking a break to recover,” she wrote on her Telegram channel.

The viral explosion of this documentary triggered intense debates about the reality of modern sex work, the psychological toll of hyper-monetized content, and the lengths creators will go to stay relevant in an increasingly competitive digital economy. Behind the Scenes: How the 100-Man Event Was Executed

It is technically possible to film a two-hour video that implies 100 men by: