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The channel was originally launched on . It was a joint venture between the ABP Group and the media giant STAR Group (now Disney Star). However, in April 2012, the two companies ended their brand affiliation. As a result, STAR Ananda was rebranded as ABP Ananda , aligning it more closely with its parent group's identity.

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: Based in Gurgaon, the agency focuses on live-streaming platforms and broadcaster management, reflecting the broader trend of digital media surpassing television as the largest segment of the Indian media market. The Larger Landscape: India's Media "Story" The channel was originally launched on

India is no longer just a consumer of entertainment; it is a global powerhouse of content production, creating over 200,000 hours of content annually, including 1,700+ films and 3,000 hours of premium OTT content. As a result, STAR Ananda was rebranded as

In the bustling, hyper-competitive landscape of Indian digital media, where Bollywood gossip, political ping-pong, and cricket highlights often dominate the algorithms, a unique sanctuary has emerged for the spiritually inclined. That sanctuary is .