Outreach initiatives, free-admission days, bilingual programming. The Ladder of Engagement
: Offer exclusive perks like early exhibit access or curator-led tours. Museum Marketing And Strategy Kotler Pdf
The museum "product" is not just the art on the walls. It includes the entire visitor journey: Exhibitions and permanent collections. Customer service from security and gift shop staff. Museum Marketing And Strategy Kotler Pdf
Pre-Visit On-Site Post-Visit ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ │ • Social Videos │ ────► │ • Mobile Guides │ ────► │ • Email News │ │ • Web Ticketing │ │ • AR Overlays │ │ • Online Shop │ │ • Virtual Tours │ │ • Photo Spots │ │ • Review Sites │ └─────────────────┘ └─────────────────┘ └─────────────────┘ Museum Marketing And Strategy Kotler Pdf