Cut out all irrelevancies and focus purely on proving value.
Long before “UX writing” was a job title, Raphaelson taught that all writing is service. He forced his students to scan their drafts and count the ratio of “I/we” to “you/your.” His rule: The word “you” should appear twice as often as “I.” The reader, not the writer, is the hero of the text. roman-raphaelson book on writing pdf