rompe con la idea de que los seres humanos somos seres lógicos que siempre buscan su máximo beneficio. A través de experimentos fascinantes, Ariely demuestra que: El efecto del "Gratis":
Dan Ariely, a behavioral economist, challenges the traditional economic idea that humans always act rationally. Here are the standout "features" or core concepts of his research: The Fallacy of Supply and Demand: predeciblemente irracional dan ariely pdf
Summary of Predictably Irrational by Dan Ariely | PDF - Scribd rompe con la idea de que los seres