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Facing the immediate threats of climate change and plastic pollution, Gen Z is driving a demand for sustainable alternatives. Cruelty-free local skincare, thrift shopping (thrifting), and zero-waste lifestyles are trending heavily in urban centers.
Some of the current trends among Indonesian youth include:
Platforms like TikTok Shop and Shopee Live have turned teenagers into micro-celebrities who can move thousands of units of skincare or street food in a single night. The trend is University students are less interested in GPA scores and more invested in their personal brand and social media follower count. The new status symbol isn’t a car; it’s a ring light, a podcast microphone, and a verified badge on Instagram.
