New! | Ikigai.pdf

Ikigai is a Japanese concept that roughly translates to "reason for being" or "purpose in life." It's a philosophy that has been practiced for centuries in Okinawa, where people live longer and healthier than anywhere else in the world.

In Japan, Ikigai is not something you after; it is something you feel . It is an awareness of small joys in everyday life. It could be the warmth of sunlight through a window in the morning, the taste of a shared meal, or the serenity of tending to a garden. It exists in the "here and now," where the individual is closely connected to the community and finds value in existence itself. ikigai.pdf